PlayMais-Logo PlayMais logo The Loick company has been producing toys under the brand name PlayMais® since 2000.

PlayMais® is a toy that is natural, sticks together using only water and offers unlimited design possibilities. PlayMais® can be deformed, pressed, cut and much more. The pieces adhere to each other and many other surfaces when moistened with water. The toy is well-tested by children and experts – with positive results. PlayMais® promotes creativity, imagination, motor skills and colour recognition, and can be used for therapeutic applications. PlayMais® is 100% biodegradable, completely harmless to children’s health and free from harmful substances as it is made from corn and dyed with food colouring.

The PlayMais® train started rolling in 2000 and has now gained full speed. PlayMais® is now a very successful brand.

We surprise our customers every year with innovative PlayMais® ideas. We develop and create new accessory materials with our philosophy in mind: “PlayMais® - A wonderful part of the natural life cycle!” The environmental friendliness of PlayMais® is not just theoretical. PlayMais® adapts perfectly to the natural life cycle.

PlayMais® - Made in Germany!

Despite the trend toward international production, PlayMais® is developed and produced in Germany. That is something special in the toy market. PlayMais® - A wonderful part of the natural life cycle and the entire value chain. In addition, the environmental friendliness of PlayMais® is no mere theory; it sets new standards for the smart use of our Earth’s resources.

PlayMais® – setting trends in quality and product safety!

PlayMais® stands for the highest quality and product safety. Customer’s have the right to enjoy high-quality products and to know their children are safe. PlayMais® not only meets this requirement, it surpasses it!

Endless ideas: PlayMais® product news

PlayMais® stands for imagination without limits! This is not only proven by the endless possibilities you have with our tried and tested classic PlayMais® building blocks. Every year, we surprise toy dealers and customers with creative, innovative ideas that expand our product range. But all PlayMais® innovations have one thing in common: They can easily be expanded - with children’s imaginations and the PlayMais® Basic Sets play modules. PlayMais® has been by praised spiel gut® and tested by children and experts - with positive results.

Fun | Children enjoy playing with PlayMais® and are proud of their creations

Simple | Children understand how easy PlayMais® works. A little bit of water is enough to make it sticky so you can build great creations on your own.

Safe | Made from corn semolina and water and coloured with food colouring. Mothers love it when they know their children are safe when playing!

Positive | Since PlayMais® is a natural product, it makes a positive impression on customers

High play value | Children always want to play with it! A new study has shown that kids play with PlayMais® over and over again for more than 50 minutes at at time!

High satisfaction | Mothers from 3 different countries gave PlayMais® a score of 8.2 on a scale of 1-10. Good toys get an average score of 6-7.

Educational | Sparks the imagination, trains motor skills and develops social behaviour. Every age group can benefit:

  • 3 to 4-year-olds can make simple 2-D models
  • 4 to 6-year-olds can make 3-D models
  • 6 to 7-year-olds can make complex structures
  • 7-year-olds and older children can let their creativity run wild

Expectations | PlayMais® is the only material that meets all of parents’ expectations for creative toys.

  • Freedom
  • Enjoyment
  • Collaboration
  • Instructive
  • Suitable for all ages
  • Quick and satisfying results
  • Kids are immersed in play for about 1 hour

A beautiful combination of nature and imagination: PlayMais® - the natural building toy!

More information can be found on the PlayMais® website »